Principles of Marketing - CMDA - BFK0224

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other

Assessment 1: Presentation

Presentation

Assessment 2: Written Assignment

Written assignment

<p>This module develops an understanding of the principles of management economics and marketing. It provides business students with a fundamental understanding of marketing principles and practice within a framework that involves students understanding the marketing environment through market research tools. The module is designed to enable students to understand, through research, how marketing activities interact with the market place and affect business plans. The module will equip students with the confidence and knowledge to develop an understanding of marketing theory and practice and develop the skills to produce a well-researched marketing plan. It will enable students to understand the behaviour of markets and the responses of businesses to that behaviour through their marketing activities. The module will equip students with the confidence and knowledge to develop an understanding of marketing theory and practice and develop the skills to produce a well-researched marketing plan.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BFK0224">https://library.hud.ac.uk/readinglists/BFK0224</a></p>

Marketing

BFK0224 - Principles of Marketing - CMDA

Principles of Marketing - CMDA

Know how to segment customers and target relevant markets (global and local), analyse opportunities and paths to market. 

Use customer insight and analysis of data to determine and drive marketing decisions. 

Use creative approaches to developing solutions to meet customer needs. 

Understand the marketing planning process and its elements. 

Understand the need for innovation in product and service design. 