Understanding Markets and Consumers - BFK0019

Assessment 1: Focused classwork observations

Formative assessment will be continuous through the tutorials with tutorial preparation tasks being prepared by students

Focuse Classwork observations

Assessment 1: Written Assignment

Written  assignment

In the first term, the module introduces the principles of micro-economics. It is selective in its choice of content, featuring those aspects which have particular relevance and application to students who intend working in business and management.
The second term introduces key principles of strategic and operational marketing. You will gain an understanding of the underlying concepts and theories underpinning marketing practice.
The module has an even balance between theory and practice. More specifically it aims to make you aware of the economic and marketing underpinning of a range of business issues and problems.

Huddersfield Business School

<a href="https://library3.hud.ac.uk/myreading/lists/BFK0019">https://library.hud.ac.uk/readinglists/BFK0019</a>

Marketing

BFK0019 - Understanding Markets and Consumers

Understanding Markets and Consumers

Present micro-economic principles and developments accurately and reliably. 

Examine the marketing mix and its application in the business and management context.

Clarify the determinants of supply and demand.

Apply marketing principles in the business and management context.

Explain the role of marketing in the business and management context.

Apply economic principles to the business and management context.

Understand market structures and market failure.

Appraise the relevance of strategic marketing aspects in the business and management context.