Digital Marketing in the Contemporary World - BFK0018

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other

Assessment 1: Presentation

Presentation

Assessment 2: Written Assignment

Written Assignment

<p>This module is designed to introduce you to digital marketing. It focuses on all aspects of the domain (i.e., B2B, B2C, Service, etc). It keeps you at the forefront of modern practices: bridging the gap between theory and its practical application. You&#39;ll learn how to use a variety of digital marketing tools and platforms to design, manage, and optimise campaigns.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BFK0018">https://library.hud.ac.uk/readinglists/BFK0018</a></p>

Marketing

BFK0018 - Digital Marketing in the Contemporary World

Digital Marketing in the Contemporary World

Work effectively with others as a member of a group and meet obligations to others (for example, tutors, peers, and colleagues).

demonstrate awareness of ethical issues in current areas of study and is able to discuss these in relation to personal beliefs and values .

Have a conceptual knowledge base with emphasis on the nature of how marketers can utilise digital platforms to maximise reach and engage consumers and business customers.

Demonstrate competence in using various digital marketing platforms to create marketing communications.

Make appropriate use of digital marketing tools.

Develop high quality digital marketing content.

Evaluate key theories, models and constraints associated with digital marketing, using defined techniques and/or tutor guidance.