Markets and Marketing - BFK0013

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other

Assessment 3: Exam

Exam

Assessment 2: Presentation

Presentation

Assessment 1: Written Assignment

Written Assignment 

<p>This module develops an understanding of the principles of management economics and marketing.  To enable the students to understand the behaviour of markets and the responses of businesses to that behaviour through their marketing activities. To equip students with the confidence and knowledge to develop an understanding of marketing theory and practice and develop the skills to produce a well-researched marketing plan.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BFK0013">https://library.hud.ac.uk/readinglists/BFK0013</a></p>

BFK0013 - Markets and Marketing

Markets and Marketing

Analyse internal and external environmental factors affecting organisational marketing and the consumer and business decision making process

Present a marketing report to an audience

Segment, target and position consumer and business markets

Integrate key marketing and business economic knowledge and skills to create a business report

Know and gain an understanding of organisational marketing responses to the dynamics of competition in markets

Apply relevant economic analysis to business economic and marketing problems

Gain an understanding of the characteristics and dynamics of markets and marketing competition

Develop the skills to identify all relevant business economic and marketing factors  and processes involved in producing a well researched marketing plan

Gain an understanding of the marketing and business economic environment

Have a knowledge and understanding of marketing research and marketing strategy

Know and understand the main factors determining decisions made by consumers and organisations

Understand and know the main concepts of marketing, the marketing mix and segmentation targeting and positioning