Please note
This document only provides information for the academic year selected and does not form part of the student contract
School:
Huddersfield Business School
Credit Rating:
15
Level (including FHEQ):
P (FHEQ Level 3)
Graded or Non Graded:
Graded
Module Leader:
Jack Ilmonen, Jialin (Snow) Wu
Version Number
2022.01
Learning Methods
Seminar
Guided Independent Study
Tutorial and Project Supervision
Synopsis
This module gives students the opportunity to consider some of the external Influences that affect businesses and other organisations. By applying their learning to real business scenarios, they will learn that businesses rarely have any control over these influences. They will also analyse how a business or industry has responded … For more content click the Read More button below.
Learning Strategy
Learning will mainly take place through small interactive group sessions where students are encouraged to explore content, ask questions, contribute to discussions and reflect on their progress. Emphasis is placed on individualised learning and avoiding teaching to the middle to ensure that the learning needs of each student are met. … For more content click the Read More button below.
Outline Syllabus
Examine business marketsThe different types of market structures and their associated featuresRelationship between demand, supply and price and associated influencesGlobalisation and Change, barriers to tradeExamine the external environment in which businesses operateExternal environment influences including fiscal, monetary and other governmental PoliciesPESTEL factors:
Political including government support and membership of trading … For more content click the Read More button below.
Economic – macro and competitive factors - competition, factors influencing competitive advantage; innovation and enterprise
Social attitudes, demographic trends, social responsibility requirements
Technological change e.g. AI, automation, improved communications
Environmental factors and ethical trends e.g. carbon emissions, waste, pollution
Legal environment e.g. government departments, companies acts, competition legislation, UK Corporate Governance Code, industry regulators (statutes and regulations current at the time of teaching should be used)
Situational analysis
Learning Outcomes
On successful completion of this module students will
1.
Understand the relationships between the external environment and business markets
2.
Understand how PESTEL factors may affect a business
3.
Know how organisations recognise and use PESTEL factors to ensure competitive advantage
4.
Explain how changes in PESTEL factors may impact on a specific organisation
5.
Analyse how political factors impact on business organisations
6.
Analyse how the economic environment impacts on business organisations
7.
Evaluate how future changes in the social and natural environment may impact on the strategy of business organisations
8.
Recommend strategies for a specific organisation to undertake in response to their external environment
Formative Assessment
Assessment 1: Other
Summative Assessment
Assessment 1: Project Work
Assessment 2: Exam
Assessment Criteria
In addition to standard assessment criteria appropriate to a module of this level, additional credit will be given to students who demonstrate an understanding of the application of the knowledge and skills included in the module to the study of the competitive business environment. The module handbook will provide additional … For more content click the Read More button below.