Please note

This document only provides information for the academic year selected and does not form part of the student contract

School:

Huddersfield Business School

Credit Rating:

15

Level (including FHEQ):

P (FHEQ Level 3)

Graded or Non Graded:

Graded

Module Leader:

Jack Ilmonen, Jialin (Snow) Wu

Version Number

2022.01

Learning Methods

Seminar

Guided Independent Study

Tutorial and Project Supervision

Synopsis

This module gives students the opportunity to consider some of the external Influences that affect businesses and other organisations. By applying their learning to real business scenarios, they will learn that businesses rarely have any control over these influences. They will also analyse how a business or industry has responded … For more content click the Read More button below.

Learning Strategy

Learning will mainly take place through small interactive group sessions where students are encouraged to explore content, ask questions, contribute to discussions and reflect on their progress. Emphasis is placed on individualised learning and avoiding teaching to the middle to ensure that the learning needs of each student are met.  … For more content click the Read More button below.

Outline Syllabus

Examine business marketsThe different types of market structures and their associated featuresRelationship between demand, supply and price and associated influencesGlobalisation and Change, barriers to tradeExamine the external environment in which businesses operateExternal environment influences including fiscal, monetary and other governmental PoliciesPESTEL factors:              Political including government support and membership of trading … For more content click the Read More button below. Economic – macro and competitive factors  - competition, factors influencing competitive    advantage; innovation and enterprise                         Social attitudes, demographic trends, social responsibility requirements                          Technological change e.g. AI, automation, improved communications                          Environmental factors and ethical trends e.g. carbon emissions, waste, pollution Legal environment e.g. government departments, companies acts, competition legislation, UK Corporate Governance Code, industry regulators (statutes and regulations current at the time of teaching should be used) Situational analysis

Learning Outcomes

On successful completion of this module students will
1.
Understand the relationships between the external environment and business markets
2.
Understand how PESTEL factors may affect a business
3.
Know how organisations recognise and use PESTEL factors to ensure competitive advantage
4.
Explain how changes in PESTEL factors may impact on a specific organisation
5.
Analyse how political factors impact on business organisations
6.
Analyse how the economic environment impacts on business organisations
7.
Evaluate how future changes in the social and natural environment may impact on the strategy of business organisations
8.
Recommend strategies for a specific organisation to undertake in response to their external environment

Formative Assessment

Assessment 1: Other

Summative Assessment

Assessment 1: Project Work

Assessment 2: Exam

Assessment Criteria

In addition to standard assessment criteria appropriate to a module of this level, additional credit will be given to students who demonstrate an understanding of the application of the knowledge and skills included in the module to the study of the competitive business environment.  The module handbook will provide additional … For more content click the Read More button below.    

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