From Studio to Social Media Careers and Entrepreneurship

Please note

This document only provides information for the academic year selected and does not form part of the student contract

School:

School of Arts and Humanities

Credit Rating:

Level (including FHEQ):

I (FHEQ Level 5)

Graded or Non Graded:

Graded

Version Valid From:

2020-10-01

Module Leader:

Errol Salamon

Version Number

2022.01

Learning Methods

Guided Independent Study

Seminar

Fieldwork and External Visits or Observation of Teaching Practice

Lecture

Professional Body Requirements

Broadcast Journalism Training Council

Synopsis

This module examines transformations of employment, agency and practice in creative and cultural industries. Through the study of forms of media work and labour the module establishes the wider context of contemporary work and employment and critically assess its interplay with wider political, social, cultural, technological and economic structures. Knowledge … For more content click the Read More button below.

This module examines transformations of employment, agency and practice in creative and cultural industries. Through the study of forms of media work and labour the module establishes the wider context of contemporary work and employment and critically assess its interplay with wider political, social, cultural, technological and economic structures. Knowledge and understanding of industry structures are in turn are applied to skills required in selecting appropriate career paths and opportunities, including employment and portfolio building.

Learning Strategy

Students will learn through lectures and seminars, industry-focused events with external professionals, as well as independent directed study. Students’ learning will be supported using the University’s VLE which will contain information about the module including relevant course documentation and supporting materials.

Outline Syllabus

The module studies the realities, practices, contexts and wider social, cultural and political relevance of media work and labour. It has particular reference to the emergence of participatory media and changing boundaries between media production and reception. A macro understanding of media in turn informs careers skills aimed at enhancing … For more content click the Read More button below. Political economy of creative industriesPost-Fordist production regimes in the media industriesSociology of media workGender, inequality and media workWork, performance and identityDigitalisation and creative, technical and journalistic practiceDigital and emotional labourNeoliberalism and cultural industriesPlatforms and media workSocial media and self-promotionProfessional and communication skillsMedia entrepreneurshipFreelancing

Political economy of creative industries
Post-Fordist production regimes in the media industries
Sociology of media work
Gender, inequality and media work
Work, performance and identity
Digitalisation and creative, technical and journalistic practice
Digital and emotional labour
Neoliberalism and cultural industries
Platforms and media work
Social media and self-promotion
Professional and communication skills
Media entrepreneurship
Freelancing

Formative Assessment

Assessment 1: Written assignment (coursework)

Summative Assessment

Assessment 1: Written Assignment

Description:An essay on a topic relating to media work. Students’ research for the essay will usually involve identifying an industry area they would like to pursue, investigating it and engaging with professionals currently working in that field.

Assessment Weight:60

Assessment Length:2500 Words (Word Count)

Module Learning Outcomes:MLO1, MLO3

Individual or Group:Individual

Final Assessment Component:No

Marked Anonymously:No

Eligible for Tutor Reassessment:Yes

Assessment 2: Portfolio

Description:A portfolio. This will be a career plan, also typically including documents such as a CV, a sample covering letter, and other supporting work-related evidence, which can be incorporated into a PDP portfolio.

Assessment Weight:40

Assessment Length:1500 Words (Equivalent Word Count)

Module Learning Outcomes:MLO2, MLO4, MLO5, MLO6

Individual or Group:Individual

Final Assessment Component:Yes

Marked Anonymously:No

Eligible for Tutor Reassessment:No

Assessment Criteria

The module will be graded in line with University regulations. The assessment criteria will be those used by the Media, Journalism and Film subject area, designed in accordance with the appropriate Benchmark document, and disseminated to students in module handbooks and on written work feedback sheets.

My Reading

Reading List

Course and Module Catalogue