Senior Lecturer

Digital & Social Media Marketing  - UH-000292

The University’s policy for Admissions is outlined in the <a href="https://www.hud.ac.uk/policies/registry/regs-taught/">Regulations for taught students - University of Huddersfield</a>

Placement Module

BSS0001 - Placement Module

UH-000292 - Digital & Social Media Marketing 

Honours Core

Honours Optional

Honours Level

Foundation Core

Foundation Level

Sandwich Year Out Optional

Sandwich Year Out

Intermediate Core

Intermediate Level

Structure

Bachelor of Arts

Diploma of Higher Education

Certificate of Higher Education

Recognise, understand and critically assess the technologies appropriate to marketing functions and understand the way in which they support business operations

Participate as an effective team member, which includes contribution and collaboration, listening to the views of others and recognising individual task-related strengths and weaknesses in a team environment.

Demonstrate the ability to recognise, evaluate and apply relevant key concepts, theories and techniques in marketing and related relevant disciplines

Demonstrate a clear understanding and be able to critically appreciate the principles and practice of marketing and marketing functions.

Apply an innovative, creative and self-critical approach to work, which reflects the nature and culture of the vocational field of marketing.

Present work in a variety of digital formats (video, audio, web and mobile) to a standard which would meet the needs of marketing and related professions.

Recognise, critically understand and evaluate the principles and practice of marketing and related functions in applicable organisational contexts

Employ those inter-personal skills which would be recognised, required and valued by professionals in marketing and related disciplines.

Apply relevant research which includes awareness, identification and implementation of sources of information, methodologies, analytical techniques, presentation methods and project management.

Demonstrate the ability to competently use CIT for business, marketing communications and other related applications

Critically understand and evaluate the conditions and constraints which impact upon marketing in a dynamic operating environment and identify the implications of these for the marketing management process.

Employ effective problem solving and decision making skills which include the ability to identify problems, create and evaluate options and make recommendations.

Present work (orally and in writing) in a suitable format and to a standard which would meet the needs of marketing and related professions.

Recognise and critically appraise the long-term strategic role of marketing in general business practice.

Work effectively in an individual capacity which includes using initiative, time management and planning.

Demonstrate numeracy and quantitative skills including data analysis and interpretation.  Demonstrate cognitive and intellectual skills including critical analysis, synthesis, evaluation and problem solving

Demonstrate effective oral and written communication skills, operational at all levels

Research, develop and design strategies in a variety of functional marketing contexts.

Recognise, critically understand and appreciate the depth and complexity of the nature of business organisations and their management

Recognise and adopt a strategic perspective in the field of study.

Recognise, understand and critically assess the role of digital and social media in enhancing organisations.

Recognise, understand and critically assess the role of public relations and related functions in supporting marketing in organisations.

Distinguish the inter-relationship between different marketing functions within organisations and evaluate the need for integration in contemporary marketing management.

Recognise, critically understand and evaluate and appraise the roles of relationship marketing culture and integration in contemporary advertising and communications practice

Reflect in work an awareness of the criteria used by decision makers when evaluating plans and strategies.

Full details of the methods for evaluating and improving the quality and standards of learning and teaching can be found in the University of Huddersfield’s Quality Assurance Procedures for Taught Courses Handbook:
<a href="https://www.hud.ac.uk/policies/registry/qa-procedures/">Quality assurance procedures - University of Huddersfield</a>

UH-000292

Full details of the methods of evaluating and improving the quality and standards of learning and teaching can be found in the University of Huddersfield’s Quality Assurance Procedures for Taught Courses Handbook:
<a href="https://www.hud.ac.uk/policies/registry/qa-procedures/">Quality assurance procedures - University of Huddersfield</a>

<ul>
<li>Course Handbook, updated annually, which gives all relevant information about the course and includes the key regulations and advice on the presentation of written work;</li>
<li>Module Handbooks and a Virtual Learning Environment (VLE) for each taught module;</li>
<li>Induction programme for new students;</li>
<li>Year and Personal Tutors;</li>
<li>All students have access to PDP through regular meetings with their Personal Tutors and the Module Leaders;</li>
<li>The course will make any necessary adjustments to ensure that disabled students receive fair and equal treatment;</li>
</ul>