Senior Lecturer

Advertising and Marketing Communications - UH-000283

The University’s policy for Admissions is outlined in Section 1 of the Regulations of Awards Handbook:
<a href="https://www.hud.ac.uk/policies/registry/awards-taught/">https://www.hud.ac.uk/policies/registry/awards-taught/</a>

Placement Module

BSS0001 - Placement Module

UH-000283 - Advertising and Marketing Communications

Intermediate Optional

Intermediate Core

Intermediate Level

Foundation Optional

Foundation Core

Foundation Level

Honours Optional

Honours Core

Honours Level

Sandwich Year Out Optional

Sandwich Year Out

Structure

Full details of the regulations of assessment can be found in the University of Huddersfield’s Students’ Handbook of Regulations:
<a href="https://www.hud.ac.uk/policies/registry/awards-taught/">https://www.hud.ac.uk/policies/registry/awards-taught/</a>

Bachelor of Arts

Diploma of Higher Education

Certificate of Higher Education

Apply an innovative, creative and self-critical approach to work, which reflects the nature and culture of the vocational field of marketing.  I/H

Participate as an effective team member, which includes contribution and collaboration, listening to the views of others and recognising individual task-related strengths and weaknesses in a team environment.  F/I/H

Recognise, understand and critically assess the role of digital and social media in enhancing organisations.  F/I/H

Recognise, critically understand and appreciate the depth and complexity of the nature of business organisations and their management. F/I/H

Employ those inter-personal skills which would be recognised, required and valued by professionals in marketing and related disciplines.  F/I/H

Demonstrate the ability to recognise, evaluate and apply relevant key concepts, theories and techniques in marketing and related relevant disciplines.  F/I/H

Critically understand and evaluate the conditions and constraints which impact upon marketing in a dynamic operating environment and identify the implications of these for the marketing management process.  I/H

Recognise, critically understand and evaluate and appraise the roles of relationship marketing culture and integration in contemporary advertising and communications practice.  F/I/H

Demonstrate a clear understanding and be able to critically appreciate the principles and practice of marketing and marketing functions.  F/I/H

Distinguish the inter-relationship between different marketing functions within organisations and evaluate the need for integration in contemporary marketing management.  I/H

Reflect in work an awareness of the criteria used by decision makers when evaluating plans and strategies.  I/H

Demonstrate effective oral and written communication skills, operational at all levels  F/I/H

Recognise, critically understand and evaluate the principles and practice of marketing and related functions in applicable organisational contexts.  F/I/H

Apply relevant research which includes awareness, identification and implementation of sources of information, methodologies, analytical techniques, presentation methods and project management.  F/I/H

Recognise, understand and critically assess the role of public relations and related functions in supporting marketing in organisations.  F/I/H

Research, develop and design strategies in a variety of functional marketing contexts.  I/H

Present work in a variety of digital formats (video, audio, web and mobile) to a standard which would meet the needs of marketing and related professions.  F/I/H

Demonstrate the ability to competently use CIT for business, marketing communications and other related applications.  F/I/H

Recognise, understand and critically assess the technologies appropriate to marketing functions and understand the way in which they support business operations  F/I/H

Present work (orally and in writing) in a suitable format and to a standard which would meet the needs of marketing and related professions.  F/I/H

Recognise and adopt a strategic perspective in the field of study.  H

Recognise and critically appraise the long-term strategic role of marketing in general business practice  H

Demonstrate numeracy and quantitative skills including data analysis and interpretation.  Demonstrate cognitive and intellectual skills including critical analysis, synthesis, evaluation and problem solving.  F/I/H

Employ effective problem solving and decision making skills which include the ability to identify problems, create and evaluate options and make recommendations.  I/H

Work effectively in an individual capacity which includes using initiative, time management and planning.  F/I/H

Full details of the methods for evaluating and improving the quality and standards of learning and teaching can be found in the University of Huddersfield’s Quality Assurance Procedures for Taught Courses Handbook:
<a href="https://www.hud.ac.uk/policies/registry/qa-procedures/">https://www.hud.ac.uk/policies/registry/qa-procedures/</a>

UH-000283

<ul>
<li>Course Handbook, updated annually, which gives all relevant information about the course and includes the key regulations and advice on the presentation of written work;</li>
<li>Module Handbooks and a Virtual Learning Environment (VLE) for each taught module;</li>
<li>Induction programme for new students;</li>
<li>Year and Personal Tutors;</li>
<li>All students have access to PDP through regular meetings with their Personal Tutors and the Module Leaders;</li>
<li>The course will make any necessary adjustments to ensure that disabled students receive fair and equal treatment;</li>
</ul>

Advertising and Marketing Communications

Term 2

Term 1

Year 3

Year 1

Year 2

Copied from 2024.01 - Copied from 2023.02 -  BA Hons Advertising & Marketing Communications FT Sept start

Year 4

Copied from 2024.01 - Copied from 2023.02 -  BA Hons Advertising & Marketing Communications SW Sept start

The Learning Innovation and Development Centre (LIDC) provides students with support in understanding and using information and resources around their course and modules. LIDC supports students’ understanding, helping them follow assignment briefs and manage time and processes to produce work efficiently and effectively. LIDC supports students in their oral presentations and writing using academic business English in a professional manner. Students will be introduced to LIDC at induction, and they will be given further support and development in academic skills throughout the course of their study. 
The school’s Student Guidance and Support provides pastoral services to students and support with any non-academic issues that may be affecting their ability to study. The team offers practical advice and support on a wide range of issues, such as Extenuating Circumstances and Extension requests, signposting and directing students to relevant university, school, and course level services. 
Students within Huddersfield Business School are allocated a Personal Academic Tutor (PAT), which gives students timetabled hours with their personal tutor throughout the academic year. This system is designed to be skills and learning focussed, to help them achieve their academic potential, and can provide guidance towards the most appropriate additional support as appropriate.