Senior Lecturer in Marketing

Digital Marketing (Professional Practice) - UH-000160

The University’s policy for Admissions is outlined in Section D of the regulations of Awards Handbook <a href="http://www.hud.ac.uk/registry/regulationsandpolicies/">http://www.hud.ac.uk/registry/regulationsandpolicies/</a>.
In addition to the standard University requirements, the minimum criteria for admission for each course is:
A 2:2 Bachelors qualification or equivalent in any discipline
Advanced entry onto the courses in the Suite would be possible for suitably qualified applicants. In such cases the University’s standard regulations and processes for accreditation of prior learning (APL) will apply.
Overseas applicants will be required to demonstrate proficiency in English prescribed by the standard University requirements.
In addition to the standard University requirements, the minimum criteria for entry to the Professional Practice course is:
<ul>
<li>An Honours degree (2:1 or above) or equivalent in any discipline, and</li>
<li>An English Language qualification for students whose first language is not English (normally a minimum of TOEFL 550 (Computer Based Toefl 213) score or a minimum of IELTS 7.0 overall with no element lower than 6.5, or equivalent).</li>
</ul>

Professional Placement

BMS0080 - Professional Placement

UH-000160 - Digital Marketing (Professional Practice)

Masters Core

Masters Optional

Masters Level

Structure

Postgraduate Diploma

Postgraduate Certificate

Act autonomously in planning and implementing tasks at a professional or equivalent level

Demonstrate a critical awareness of ethics, sustainability and responsibility in relation to their own research or practice-based solution 

Demonstrate a comprehensive understanding of Consumer Behaviour and Marketing methods and techniques required to develop their own research or practice-based project

Apply an understanding the digital marketing industry to an assessment of their own professional and employability skills

Demonstrate a conceptual understanding of the impact of digital technologies on the contemporary marketing strategies

Demonstrate a critical awareness of techniques and/or methods of Consumer Behaviour and Marketing Strategy and apply them to real or theoretical issues to propose solutions to complex issues  

Communicate subject–related information effectively using discipline conventions 

Identify the appropriateness of techniques for analysing Big Data sets in the context of Marketing

Demonstrate a conceptual and critical understanding of theories, principles and concepts of Marketing in relation to organisations and customers

Develop and enact a programme of professional self-development relevant to a career in Marketing, demonstrating self-direction, personal awareness of intercultural dimensions, sound judgement, ethical decision making and personal responsibility

Quality assurance procedures at University level include:
<ul>
<li>external examiner system</li>
<li>annual evaluation system</li>
</ul>
Quality assurance procedures at School level include:
<ul>
<li>course and module evaluation (questionnaires),</li>
<li>regular student panels</li>
<li>student representation on committees</li>
</ul>
Full details of the methods for evaluating and improving the quality and standards of learning and teaching can be found in the University of Huddersfield’s Quality Assurance Procedures for Taught Courses handbook.  This can be viewed online at <a href="http://www.un.org/development/desa/disabilities/envision2030-goal16.html">http://www.hud.ac.uk/registry/regulationsandpolicies/qa/</a>
The School is committed to comprehensive student engagement and works actively with the University of Huddersfield Student Union to support this through the student representative system
Within the School students are represented at committee level from Student Panels to the School Board. Individual feedback on the quality and standards of teaching and learning is received through module and course evaluations.
An effective external examination system is managed by Registry and all reports are viewed at University, School and course levels.  External examiner and student feedback, as well as all statistical data about the course, is reported through the course committee structure and scrutinised through the University wide annual evaluation process.

UH-000160

19.1     This programme specification document provides a concise summary of the main features of the Suite and the Learning Outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.  More detailed information on the Learning Outcomes, content and teaching, learning and assessment methods of each module can be found in the module study guide and course handbook.

Each course has a named course leader, normally based on the subject area, who has responsibility for the smooth operation of the course. The course leaders are also available for academic support, as are module leaders and other teaching staff. All members of staff have clearly advertised office hours when students are encouraged to seek any help they need.
Details of academic and personal support within the School and University are listed in the Student handbook