Senior Lecturer

Fashion Marketing - UH-000794

The University of Huddersfield seeks and encourages applicants to widen participation, improve access and apply the principles of equal opportunities.  We provide support for applicants who require additional assistance in order to select the right course of study and make a successful transition to studying at university.  We encourage local, national, and international applications.  Further information for <a href="http://www.hud.ac.uk/international">International Students can be found on their website</a>. <a href="http://www.hud.ac.uk/international">http://www.hud.ac.uk/international</a>
If you were educated outside the UK, you are required to have International English Language Testing System (IELTS) at a score of 6.0 with a minimum score of 6.0 in writing and a minimum of 5.5 in any single component. If you have alternative qualifications or do not meet the IELTS requirement we also offer a range of <a href="http://www.hud.ac.uk/international/pre-sessionalenglishprogramme/">Pre-Sessional English Programmes.</a>
The University provides opportunities for the accreditation of prior learning (APL) as stated in <a href="https://www.hud.ac.uk/policies/registry/awards-taught/section-c/">Section 3 of the Regulations for Awards.</a>
 The University’s general minimum entry requirements are specified in Section 1.5 of the <a href="https://www.hud.ac.uk/policies/registry/awards-taught/section-1/">Regulations for Awards</a>.
Every person who applies for this course and meets the minimum entry requirement – regardless of any disability – will be given the same opportunity in the selection process.  General advice and information regarding disability and the support the University can give can be found by contacting student services as follows:
Telephone: 01484 472675
Email: disability@hud.ac.uk
Further information is available on the <a href="https://students.hud.ac.uk/help/disability/">Disability support - University of Huddersfield</a>
Further advice on the specific skills and abilities needed to successfully undertake this course can be found by contacting the admissions tutor and by visiting our <a href="https://courses.hud.ac.uk/2023-24/sort:title">List of courses for 2023-24 (hud.ac.uk)</a>
However, the specific entry requirements and admission criteria for the courses are detailed below:
<ul>
<li>School/College leavers to have reached the age of 18 years on admission</li>
<li>Satisfactory completion of an interview inspection, if appropriate</li>
<li>Achievement of at least 112-104 UCAS points through a combination of:</li>
<li>Passes in five subjects at GCSE level (Maths and English required) and either Advanced GCE (A2 level), or a Vocational A-level award.</li>
<li>OR a Scottish Certificate of Education with passes in five subjects, three at the higher grade, or passes in four subjects at the higher grade</li>
<li>OR a National Diploma awarded by the EdExcel Foundation in a relevant subject.</li>
<li>OR an Irish Leaving Certificate with Grade C or above in four subjects at Higher level</li>
<li>OR a European or International Baccalaureate</li>
<li>OR qualifications deemed equivalent to the above</li>
<li>OR a national certificate awarded by Ed Excel Foundation (formerly BTEC) in relevant subject area Distinction or above and 1 A-level grade B or above.</li>
</ul>

UH-000794 - Fashion Marketing

Intermediate Optional

Intermediate Core

Intermediate Compulsory

Intermediate Level

Honours Core

Honours Optional

Honours Compulsory

Honours Level

Sandwich Year Out Optional

Sandwich Year Out

Foundation Compulsory

Foundation Core

Foundation Optional

Foundation Level

Structure

Bachelor of Arts

Diploma of Higher Education

Certificate of Higher Education

Study independently, set goals, manage own workloads and meet deadlines.

Share responsibility for allocation of team tasks and outcomes.

Analyse information and experiences, formulate independent judgments and articulate reasoned arguments through reflection, review and evaluation.

Demonstrate the ability to use relevant digital information and communication technologies for effective application to commercial and creative practice in fashion and textile organisations.

Proficiency in the management and production of original and innovative communication design for fashion using a range of media together with an ability to work effectively in collaboration with other creative practitioners towards the realisation of a creative vision.

Present ideas and work to audiences in a range of situations.

Demonstrate knowledge and understanding of the core concepts and theories of the development of markets, national and global, for resources, goods and services related to the commercial and creative production, dissemination, and promotion of fashion.

Be able to plan research, to effectively gather, analyse, evaluate, and synthesise information from a wide variety of sources.

A theoretical and practical awareness of current practice in buying and merchandising in relation to; trend research, customer engagement, design and product development, fabric & garment sourcing, supply chain management, range planning and distribution, visual communication, sales analysis, and profit management. 

Be able to evaluate the impact of, and respond creatively to, a range of contemporary and pervasive issues such as business innovation, digital communication, sustainability and creative narrative in the fashion and textile industries.

Articulate ideas and information comprehensibly in visual, oral and written forms.

Demonstrate knowledge and understanding of the emerging global and multi-cultural issues/ developments, (including social, cultural, economic, environmental, and political) relevant to fashion and their impact on fashion consumers, organisations, and resources.

Be able to apply an awareness of the importance of design to creative practices in the fashion industries, to demonstrate an innovative approach to problem solving.

Demonstrate awareness and be receptive to new ideas.

Anticipate and accommodate change and work within contexts of ambiguity, uncertainty and unfamiliarity.

Demonstrate an ability to use and deploy commercial information systems for managerial, enterprise and promotional applications in the business context of fashion and textiles.

Demonstrate an understanding of the development of your skills, knowledge, interests, and personal values’ PDP’ in relation to individual academic aspirations and career choice.

Demonstrate knowledge and understanding of the concepts of customer expectation, value, service, and engagement in relation to the production, retailing and marketing of fashion and textile products / services.

Source, navigate, select, retrieve, evaluate, manipulate and manage information from a variety of sources.

Demonstrate the ability to interact effectively with others through collaboration, collective endeavour, and negotiation within the global context of the fashion industries.

Understand and demonstrate an awareness of your own personal and professional skills and their relevance within different fashion contexts.

Problem solve – select and use of appropriate methods to find solutions.

Be able to manage resources and operations within the commercial and creative practices of fashion enterprise, demonstrating awareness of standard commercial processes and practices.

Demonstrate knowledge and understanding of the historical and cultural influences on fashion and the factors that impact on the evolving nature and development of consumer trends.

Demonstrate the ability to develop and propose appropriate initiatives and strategies within a changing fashion and textile environment to meet stakeholder interests.

Select and employ communication, information and digital technologies.

Demonstrate relevant knowledge and understanding of the core concepts and practices of the creative and commercial industries in the global context of fashion and textiles, the external environment in which they operate, how they are managed and the inter-relationship between these different areas.

A theoretical and practical understanding of fashion marketing and brand management practice including marketing & brand management, analysis and planning; communication of information, ideas and creative solutions; and the importance of selective use of media to facilitate key marketing strategies and techniques.

Interact effectively with others through collaboration, collective endeavour and negotiation.

UH-000794

Subject review for Fashion and Textiles Subject Area, December 2018.
Conclusions on quality and standards
The panel was fully confident that the courses met the quality and standards requirements set by the University.
Please note:  This specification provides a concise summary of the main features of the Course and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided. 
More detailed information on the learning outcomes, content and teaching, learning and assessment methods of each module can be found in the study module guide and course handbook.  The accuracy of the information contained in this document is reviewed by the University and may be checked by the Quality Assurance Agency for Higher Education.

At course level support is provided by:
<ul>
<li>Induction packs sent to students prior to arrival at university followed by an induction programme for orientation and introducing study skills at the beginning of term.</li>
<li>Student handbook and on-line module guides.</li>
<li>Study Visits (optional)</li>
<li>Specialist PC &amp; CAD facilities</li>
<li>Virtual learning environment, VLE</li>
<li>Learning resources bureau</li>
<li>Personal Academic Tutor System.</li>
<li>Academic Skills Tutor.</li>
<li>Optional 48-week placement with a minimum of 36 weeks</li>
<li>A Personal Development Planning (PDP) system</li>
</ul>