Course and Module Catalogue

The Events Management suite of courses are designed to produce graduates who have the skills knowledge and competencies to carry out the role of a manager in the Events Industry. The central aim of the course is to produce graduates who can engage with specialists in the planning managing and execution of a range of routine and complex events. The subject field of Events Management has evolved due to the increased diversity of the Hospitality Tourism and Leisure industries and while it has increasingly become a subject discipline in its own right most Events Management degrees are broad based multi-disciplinary programmes that are applied in the context of Hospitality Tourism and Leisure. The Events Manager will be involved in project management and will take responsibility for the key components of the Event. This role may be carried out within a National or International company or within a small /medium sized voluntary organisation or charity and, depending on the organisation, the Events Manager may be a team leader or a member of a multi-disciplinary team.

The Events Manager will understand the role of the expert in their respective fields and be able to engage and work in concert with specialists in delivering Events. Graduates will not become experts in these fields, for example, in design; rather they will understand the role of the designer and be able to make judgements about the appropriateness of the design in relation to the client’s brief. The course has been designed to reflect the diverse range of roles and organisations in which Events Managers are employed.

In order to successfully carry out the role of an Events Manager, graduates require a breadth of subject knowledge and practical skills and competencies. The defining characteristic of this programme will be to provide a broad based educational experience, which integrates the study of management subjects and practical skills that are developed throughout the programme, to produce a rounded graduate who can apply their educational experience within an industry context.  A distinctive feature of this programme is the emphasis on practical skills and competencies, which are relevant to employability of graduates from the Course.

The Events Management suite of courses has been designed to allow students to pursue a route specific to their interest in Events Management i.e. pure Events Management, Digital Marketing or international tourism management.  The Core subjects of project management, operations management, event specific health & safety and event industry concepts and characteristics are retained in the Core Modules.

The course structure will build and develop the students’ intellectual capabilities and skills from foundation through to honours level. Intellectual progression will be achieved by the increasing breadth and complexity of the subject disciplines as students’ progress through the Course. The development of students’ practical skills and competencies in carrying out an event will be achieved by a range of progressive learning opportunities, from learning to and organising in a small event year one, to managing an event for a charity in year two, a supervised work experience placement in year three, culminating in the opportunity to be involved in an Event on behalf of a client in year four.

The course is a vocational degree course which will lead to a range of careers in Events Management and related fields and which meets the academic requirements of the University of Huddersfield for the award of a Bachelor of Arts Degree with Honours.

The aims of core modules are

• To provide students with the appropriate theoretical and conceptual understanding of key topical political, social, cultural, environmental, economic and ethical issues that apply to the events, marketing and industry.
• To examine the practical application of project management theory, models and tools through applied study.
• To provide a sound grounding of event operations and the legal environment involved in the provision of events planning.
• To develop students understanding of general management and administration and the role of managers in the events, marketing and tourism industry.
• To produce graduates who can communicate in an effective way.
• To develop students’ ability to think creatively and analytically in order to provide an evaluation of relevant solutions to a wide range of problems.
• To prepare students for employment in the Events, Marketing and Tourism Industry, by providing applied learning opportunities throughout the course.