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Please note

This document only provides information for the academic year selected and does not form part of the student contract

Awarding Institution

University of Huddersfield

Final Award

MSc Master of Science

Teaching Institution

University of Huddersfield

School

Huddersfield Business School

Department

Logistics, Marketing, Hospitality and Analytics

Subject Benchmark Statement

PG Business and Management (2015)

Date of Programme Specification Approval

2024-02-21

Version Number

2023.02

Educational Aims of the Course

These courses sit in the context of Huddersfield Business Masters provision, an integrated framework of programmes that offer awards in Business, Marketing Supply Chain Management and Logistics, International Business, Management, Behavioural Economics and Decision Science, Accounting, Finance and Banking, Economics, Strategic Human Resource Management, Business Intelligence and Analytics and Fintech. … For more content click the Read More button below. The aims of all courses are to: provide an educational experience in Consumer Behaviour, Marketing Management and Strategy relevant to 21st century business at Masters level based on the teaching and research strengths of the School’s highly qualified and research active staff provide students with the opportunity to achieve their academic potential by mastering core subject knowledge and techniques in the area of Marketing enabling them to develop critical awareness and skills related to the theory and application of knowledge provide students with a learning environment that allows them to interact with students from other subject disciplines in order to foster interdisciplinary sensitivity support students in reaching their personal potential and developing a range of transferable skills applicable to their present and/or future careers; encourage students to become professionally and ethically responsible and demonstrate intercultural awareness.

Course Offering(s)

Full Time

Full Time - January

Full Time - September

Full Time - May

Learning Outcomes

On successful completion you will be able to:
1.
demonstrate a conceptual and critical understanding of theories, principles and concepts of Marketing in relation to organisations and customers
2.
demonstrate a critical awareness of techniques and/or methods of Consumer Behaviour and Marketing Strategy and apply them to real or theoretical issues to propose solutions to complex issues
3.
demonstrate a comprehensive understanding of Consumer Behaviour and Marketing methods and techniques required to develop their own research or practice-based project
4.
demonstrate a critical awareness of ethics, sustainability and responsibility in relation to their own research or practice-based solution
5.
develop and enact a programme of professional self-development relevant to a career in Marketing, demonstrating self-direction, personal awareness of intercultural dimensions, sound judgement, ethical decision making and personal responsibility
6.
act autonomously in planning and implementing tasks at a professional or equivalent level
7.
communicate subject–related information effectively using discipline conventions

Course Structure

Masters Level

Interim Award

Postgraduate Certificate

Postgraduate Diploma

Teaching, Learning and Assessment

Teaching, learning and assessment are designed to offer students a variety of learning and assessment opportunities that align with their module Learning Outcomes and offer realistic and effective preparation for progression in the subject area. They aim to be inclusive of diversity, to allow students to actively engage in learning … For more content click the Read More button below. 14.2     An induction programme will be held at the beginning of the course to orientate students towards studying in a postgraduate HE context. The induction programme will include both course specific components and shared provision. 14.3     Students will be exposed to a range of teaching, learning and assessment approaches, combined in ways thought to be most appropriate by the subject specialists to achieve the Outcomes specified in Section 12. These will include, for example, lectures, seminars, tutorials, workshops, case study analysis and directed study. Use will be made of the University’s VLE and other e-learning methods where appropriate.  Students will have the opportunity to develop their IT skills through the use of specialist software packages which may include Excel, SPSS, Nvivo, R, Stata, HTML.  The VLE provides students with guidance for extended study and links to library resources through MyReading and Summon. The School has a Bloomberg Trading Suite. 14.4     Formative assessment will be provided in all modules, as appropriate to the subject matter, to allow students to gain tutor feedback on their work before formal summative assessment takes place. 14.3     The principles of assessment are outlined in the Huddersfield Business School Business Masters Suite Assessment Guidelines.  Assessment aims to support learning and to measure achievement.  Assessment methods are described in each module specification. All Learning Outcomes in a module are assessed and the mode of assessment is specified for each Outcome.  The assessment methods used are varied and indicative of current practice in assessing students at Masters level.  Where appropriate, they are consistent with developing intercultural awareness amongst students from varied backgrounds.  Typical methods include: Real world case studies Group presentation and reports Poster presentations Individual management reports Database manipulation Seen and unseen examinations and in-class tests Literature reviews             Details of module assessment are provided in the module specification documents available on the School’s Module Guide on the University’s Intranet site. http://halo.hud.ac.uk/moduleguides/      Appendix 4 maps assessment activities against modules.  

Support for Students and their Learning

Each course has a named course leader, normally based on the subject area, who has responsibility for the smooth operation of the course. The course leaders are also available for academic support, as are module leaders and other teaching staff. All members of staff have clearly advertised office hours when students are encouraged to seek any help they need.

Details of academic and personal support within the School and University are listed in the Student handbook

Criteria for Admission

The University’s policy for Admissions is outlined in Section D of the regulations of Awards Handbook http://www.hud.ac.uk/registry/regulationsandpolicies/.

In addition to the standard University requirements, the minimum criteria for admission for each course is:

A 2:2 Bachelors qualification or equivalent in any discipline

Advanced entry onto the courses in the Suite would be possible for suitably qualified applicants. In such cases the University’s standard regulations and processes for accreditation of prior learning (APL) will apply.

Overseas applicants will be required to demonstrate proficiency in English prescribed by the standard University requirements.

In addition to the standard University requirements, the minimum criteria for entry to the Professional Practice course is:

  • An Honours degree (2:1 or above) or equivalent in any discipline, and

An English Language qualification for students whose first language is not English (normally a minimum of TOEFL 550 (Computer Based Toefl 213) score or a minimum of IELTS 7.0 overall with no element lower than 6.5, or equivalent

Methods for evaluating and improving the quality and standards of teaching and learning

Quality assurance procedures at University level include:

  • external examiner system
  • annual evaluation system

17.2     Quality assurance procedures at School level include:

  • course and module evaluation (questionnaires),
  • regular student panels
  • student representation on committees

17.3     Full details of the methods for evaluating and improving the quality and standards of learning and teaching can be found in the University of Huddersfield’s Quality Assurance Procedures for Taught Courses handbook.  This can be viewed online at http://www.hud.ac.uk/registry/regulationsandpolicies/qa/

17.4     The methods for the validation and annual evaluation of courses, including those validated by external bodies, and for the review of teaching and research and of academic support services are specified in the University’s ;Quality Assurance Procedures for Taught Courses which can be found on the Registry website as follows:

http://www.hud.ac.uk/registry/regulationsandpolicies/qa

17.5     The School is committed to comprehensive student engagement and works actively with the University of Huddersfield Student Union to support this through the student representative system

17.6     Within the School students are represented at committee level from Student Panels to the School Board. Individual feedback on the quality and standards of teaching and learning is received through module and course evaluations.

17.7     An effective external examination system is managed by Registry and all reports are viewed at University, School and course levels.  External examiner and student feedback, as well as all statistical data about the course, is reported through the course committee structure and scrutinised through the University wide annual evaluation process.

Please note

University awards are regulated by the Regulations for Awards (Taught Courses) on the University website.

Quick links to the Regulations for Taught Students, procedures and forms can be accessed on the University website.

Indicators of Quality and Standards

Full details of the methods of evaluating and improving the quality and standards of learning and teaching can be found in the University of Huddersfield’s Quality Assurance Procedures for Taught Courses Handbook:

http://www.hud.ac.uk/registry/regulationsandpolicies/qa/

Further information about the University of Huddersfield can be found on the website: www.hud.ac.uk

This programme specification document provides a concise summary of the main features of the Suite and the Learning Outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.  More detailed information on the Learning Outcomes, content and teaching, learning and assessment methods of each module can be found in the module study guide and course handbook