Affiliate

Media Promotional Culture and Advertising - UH-000472

The University of Huddersfield seeks and encourages applicants in order to widen participation, improve access and apply the principles of equal opportunities.  We provide support for applicants who require additional assistance in order to select the right course of study and make a successful transition to studying at University.  We encourage local, national and international applications.  Further information for International Students can be found on: <a href="http://www.hud.ac.uk/international">http://www.hud.ac.uk/international</a>
 
If you were educated outside the UK, you are required to have International English Language Testing System (IELTS) at a score of 6.0 with a minimum score of 6.0 in writing and a minimum of 5.5 in any single component. If you have alternative qualifications or do not meet the IELTS requirement we also offer a range of <a href="http://www.hud.ac.uk/international/pre-sessionalenglishprogramme/">Pre-Sessional English Programmes.</a>
 
The University provides opportunities for the accreditation of prior learning (APL) as stated at the following link:  <a href="https://www.hud.ac.uk/policies/registry/awards-taught/section-c/">https://www.hud.ac.uk/policies/registry/awards-taught/section-c/</a>
 
The University’s general minimum entry requirements are specified in Section D of the Regulations for Awards which can be found on the University website as follows: <a href="https://www.hud.ac.uk/policies/registry/awards-taught/section-d/">https://www.hud.ac.uk/policies/registry/awards-taught/section-d/</a>
 
Every person who applies for this course and meets the minimum entry requirement – regardless of any disability – will be given the same opportunity in the selection process.  General advice and information regarding disability and the support the University can give can be found by contacting student services as follows:
Telephone: 01484 472675
Email: disability@hud.ac.uk
Further information is available at their website at:
<a href="http://students.hud.ac.uk/wellbeing-disability-services/disabilityservices">http://students.hud.ac.uk/wellbeing-disability-services/disabilityservices</a>
Further advice on the specific skills and abilities needed to successfully undertake this course can be found by contacting the admissions tutor and by visiting our website at:
<a href="http://www.hud.ac.uk/courses/">http://www.hud.ac.uk/courses/</a>
 
<ul>
<li>However, the specific entry requirements and admission criteria for the courses are detailed below:</li>
</ul>
 
<ul>
<li>A total of 112-104 UCAS tariff points or equivalent or a Pass from an accredited Access course with 45 level 3 credits at Merit or above.</li>
<li>Applications from international students will be considered on an individual basis, and with advice from the University's International Office. Where necessary, applicants will be expected to demonstrate their spoken and written English language skills by achieving a minimum IELTS score of 6.0.</li>
<li>Mature students’ (over the age of 21) applications will be considered on an individual basis taking into account any previous learning and life experience applicable to the particular programme of study.</li>
</ul>
<ul>
<li>Applicants with prior learning or prior experiential learning will be considered individually by the School of Music, Humanities and Media Accreditation and Validation Panel, to assess whether it is appropriate to grant general or specific credit towards the course.</li>
</ul>

UH-000472 - Media Promotional Culture and Advertising

Foundation Optional

Foundation Core

Foundation Compulsory

Foundation Level

Sandwich Year Out Optional

Sandwich Year Out

Intermediate Compulsory

Intermediate Core

Intermediate Optional

Intermediate Level

Honours Compulsory

Honours Core

Honours Optional

Honours Level

Structure

Bachelor of Arts

Certificate of Higher Education

Diploma of Higher Education

Command of critical terminology and bibliographic skills appropriate to the field of study.

A critical understanding of concepts, approaches, theories, and thinkers in the interplay of culture, media, technologies (of production, distribution and reception) and society, with a particular focus on popular culture, consumer and commercial culture, and entertainment.

Demonstrate problem solving project management and delivery skills.

Assess personal strengths and weaknesses as part of the process of PDP.

Communicate through a range of media and platforms in content creation, accounting the significance of both texts and paratexts in contemporary media ecologies.

A comprehension and appreciation of the context and consequences of the emergence of media convergence and the role of participatory media in production, dissemination and reception of mediated content.

For Media, Promotional Culture and Advertising: An ability to assess the critical and technical dimensions of effective strategic communication, advertising, branding and promotion.

For Media, Promotional Culture and Advertising: Knowledge of effectively identify and implement strategic communication strategies in the context of participatory media ecologies.

An understanding of processes of content production of sound, image, text and moving image in screen, broadcast or online media and appreciation of and capacity to achieve industry standards.

Undertake systematic, independent research employing appropriate methods.

Work independently and flexibly demonstrating self-direction.

An understanding of how work is organised in the creative industries.

An understanding of the legal, ethical and other regulatory frameworks relevant to the creative industries.

Anticipate and respond to changing professional demands and opportunities in a digital world.

An understanding and appreciation of historical development of forms of mediated communication including film, television and online media.

Systematically collate and order information collate, and to develop ideas and cogently expressed through different textual forms.

Communicate effectively in interpersonal contexts.

Ability to exercise independent critical analysis and reflection of analytical, creative and technical processes of analysis and production specific to the medium or media reflecting the focus of their course.

An understanding – and capacity to reflect on applications and limits – of pertinent research methods including quantitative, qualitative or emergent digital research methods.

Knowledge of structures of funding and commissioning in sectors of the creative industries relevant to specific programmes including those specific to processes of media convergence participatory culture and platformisation.

Produce creative, analytical and technical work in in a self-directed manner.

The capacity to critically assess and reflect one’s own creative, technical and analytical work through and understanding of the conceptual and methodological canon in the study of media and communication.

Use a variety of computer-based skills including competences in one or more of the following fields: data analysis (including CAQDAS), digital methods (including qualitative and quantitative tools) and digital and screen production (including editing, budgeting and scheduling software)

An understanding of carrying out research and analysis of media industries, technologies users and content in a variety of forms involving sustained independent and critical enquiry.

Use knowledge and understanding of communication, culture and media to critically assess of existing media systems and their premises and consequences with particular regard to their role in processes of democratic participation and citizenship.

UH-000472

<ul>
<li>The Subject area of Media, Journalism and Film was reviewed in Summer and Autumn 2020.</li>
</ul>
<ul>
<li>NSS : All  Courses within the overall suite provided by the subject area respond to the annual  National Student Survey results by adapting to the needs of students. This process occurs at both module and course level.</li>
</ul>
 
Please note:  This specification provides a concise summary of the main features of the course and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.  More detailed information on the learning outcomes, content and teaching, learning and assessment methods of each module can be found in the study module guide and course handbook.  The accuracy of the information contained in this document is reviewed by the University and may be checked by the Quality Assurance Agency for HE.
 
Key sources of information about the course can be found in:
<ul>
<li><a href="http://www.hud.ac.uk/">http://www.hud.ac.uk/</a></li>
</ul>
Additional sources of information: Course Handbook, Module Handbooks (hard copies and on the University’s VLE)

<ul>
<li>Each student enrolling on a course will be allocated a personal tutor who will normally retain pastoral responsibility for that student throughout the course.  Personal tutors are responsible for reviewing the academic progress of a student and for offering advice and support on academic and non-academic matters.  Where professional help seems advisable, tutors can refer a student to the University Student Services.</li>
</ul>
 
<ul>
<li>The personal tutor is also responsible for administering Personal Development Planning (PDP) for his/her tutees. The provision of PDP at undergraduate level is adapted to the 2004 QAA Code of Practice for the Assurance of Academic Quality and Standards in Higher Education, which provides students with ‘appropriate opportunities for personal and professional development’, and that institutions provide for the identification, regular review and recording of each student’s development needs. PDP is embedded into modules at Foundation level, Intermediate level, and honours level.</li>
</ul>
 
<ul>
<li>Module tutors are responsible for monitoring students’ performance and attendance, and systems are in place for reporting problems in either so that Year Tutors and/or the Course Leader are alerted to causes of concern.</li>
</ul>
 
<ul>
<li>All students on the course are provided with a Course Handbook, updated annually, which gives all relevant information on the course, and includes key regulations and advice on the presentation of coursework.  Students also receive a module handbook for each module which provides a schedule of work for the year, details about assessment requirements, details of essay titles (where relevant) or of other tasks, and suggestions for detailed and background reading.  The content of module handbooks is also available on the University’s VLE, where it is augmented with further information and source materials. All students are encouraged to make appointments for individual tutorials with the Academic Skills Tutors.</li>
</ul>
 
 
Equal Opportunities
In admitting students, and in teaching and assessing them, the course operates in conformity with the University and School of Arts and Humanities policies on equal opportunities.