Senior Lecturer

Fashion Brand Marketing - UH-000453

The University of Huddersfield seeks and encourages applicants in order to widen participation, improve access and apply the principles of equal opportunities.  We provide support for applicants who require additional assistance in order to select the right course of study and make a successful transition to studying at University.  We encourage local, national and international applications.  Further information for <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.hud.ac.uk%2Finternational&amp;data=05%7C01%7CH.Armitage%40hud.ac.uk%7Cb080d82eea8b42fef68d08db57a69b99%7Cb52e9fda06914585bdfc5ccae1ce1890%7C0%7C0%7C638200145300530480%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=IzmrFZQslG6JqA47%2BIVQ%2ByUr6%2BHixLvQ6vUSZjvn4Dc%3D&amp;reserved=0">International Students can be found on their website</a>.
 
If you were educated outside the UK, you are required to have International English Language Testing System (IELTS) at a score of 6.0 with a minimum score of 6.0 in writing and a minimum of 5.5 in any single component. If you have alternative qualifications or do not meet the IELTS requirement we also offer a range of <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.hud.ac.uk%2Finternational%2Fpre-sessionalenglishprogramme%2F&amp;data=05%7C01%7CH.Armitage%40hud.ac.uk%7Cb080d82eea8b42fef68d08db57a69b99%7Cb52e9fda06914585bdfc5ccae1ce1890%7C0%7C0%7C638200145300530480%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=fWsLnqZXevePNuiVcGYp0KSIKtFfRn2bOgKPq34Qz8M%3D&amp;reserved=0">Pre-Sessional English Programmes.</a>
 
The University provides opportunities for the accreditation of prior learning (APL) as stated in <a href="https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.hud.ac.uk%2Fpolicies%2Fregistry%2Fawards-taught%2Fsection-c%2F&amp;data=05%7C01%7CH.Armitage%40hud.ac.uk%7Cb080d82eea8b42fef68d08db57a69b99%7Cb52e9fda06914585bdfc5ccae1ce1890%7C0%7C0%7C638200145300530480%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=jRslBMUgOrjQsWtpk856Jw4SXgKL59mnklZuabdcFZc%3D&amp;reserved=0">Section 3 of the Regulations for Awards.</a>
 
The University’s general minimum entry requirements are specified in Section 1.5 of the <a href="https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.hud.ac.uk%2Fpolicies%2Fregistry%2Fawards-taught%2Fsection-1%2F&amp;data=05%7C01%7CH.Armitage%40hud.ac.uk%7Cb080d82eea8b42fef68d08db57a69b99%7Cb52e9fda06914585bdfc5ccae1ce1890%7C0%7C0%7C638200145300530480%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=TGpDROKNx8lemsl64xwX%2BJRWXQE2F4J7a0p91vf%2FzOw%3D&amp;reserved=0">Regulations for Awards</a>.
 
Every person who applies for this course and meets the minimum entry requirement – regardless of any disability – will be given the same opportunity in the selection process.  General advice and information regarding disability and the support the University can give can be found by contacting student services as follows:
 
Telephone: 01484 472675
Email: <a href="mailto:disability@hud.ac.uk">disability@hud.ac.uk</a>
 
Further information is available on the <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fstudents.hud.ac.uk%2Fwellbeing-disability-services%2Fdisabilityservices&amp;data=05%7C01%7CH.Armitage%40hud.ac.uk%7Cb080d82eea8b42fef68d08db57a69b99%7Cb52e9fda06914585bdfc5ccae1ce1890%7C0%7C0%7C638200145300530480%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=IMfkV0QiHbE5f%2BuJPuxBEBoZ5yzGEvOkquBLGK2ErQ8%3D&amp;reserved=0">disability services website.</a>    
 
Further advice on the specific skills and abilities needed to successfully undertake this course can be found by contacting the admissions tutor and by visiting our <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.hud.ac.uk%2Fcourses%2F&amp;data=05%7C01%7CH.Armitage%40hud.ac.uk%7Cb080d82eea8b42fef68d08db57a69b99%7Cb52e9fda06914585bdfc5ccae1ce1890%7C0%7C0%7C638200145300530480%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=fZrh%2FM2xi97N8oZ2e5lCXe9TDMP3weUFCPCNMKOPkKw%3D&amp;reserved=0">course finder website page</a>
 
Minimum entry requirements fall within the University Regulations. Students will normally apply for the courses through UCAS (Universities &amp; Colleges Admissions Service).
 
Candidates must be able to satisfy the general admissions requirements of the University of Huddersfield and the specific requirements of the course in one of the following ways:
 
·          School/College leavers to have reached the age of 18 years on admission
·          Satisfactory completion of an interview inspection, if appropriate
·          Achievement of at least 120 UCAS points through a combination of:
-       Passes in five subjects at GCSE level (Maths and English required) and either Advanced GCE (A2 level), or a Vocational A-level award.
-       OR a Scottish Certificate of Education with passes in five subjects, three at the higher grade, or passes in four subjects at the higher grade
-       OR a National Diploma awarded by the EdExcel Foundation in a relevant subject.
-       OR an Irish Leaving Certificate with Grade C or above in four subjects at Higher level.
-     OR a European or International Baccalaureate
-     OR qualifications deemed equivalent to the above
-    OR a national certificate awarded by Ed Excel Foundation (formerly BTEC) in relevant subject area Distinction or above and 1 A-level grade B or above.
·          Applicants with prior learning or prior experiential learning will be considered individually by the University of Huddersfield, School of Art, Design and Architecture APL/APEL Panel.  This Panel will look at each applicant on an individual basis, to assess whether the applicant has acquired the necessary skills and knowledge deemed appropriate to be granted credit on the course where applicable.
·          Holders of an EdExcel BTEC Higher National Diploma (or equivalent) may be considered for entry with specific credit.  Students seeking entry by this route may be given directed studies in particular subjects.
·          Exceptionally, the Admissions Panel may admit an applicant whose qualifications do not conform to the above requirements.
·          Portfolio is optional for application to the FICB suite.
 
Mature and Overseas Students (considered on an individual basis)
Mature students with no or few formal qualifications will be considered for admission, but will be expected to show their aptitude and suitability for the course.
Students whose first language is not English will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

UH-000453 - Fashion Brand Marketing

Honours Core

Honours Optional

Honours Compulsory

Honours Level

Intermediate Core

Intermediate Optional

Intermediate Compulsory

Intermediate Level

Foundation Compulsory

Foundation Core

Foundation Optional

Foundation Level

Sandwich Year Out Optional

Sandwich Year Out

Structure

Certificate of Higher Education

Bachelor of Arts

Diploma of Higher Education

Be able to plan research, to effectively gather, analyse, evaluate and synthesise information from a wide variety of sources.

Understand and demonstrate an awareness of your own personal and professional skills and their relevance within different fashion contexts

LO for Brand Marketing
A theoretical and practical understanding of fashion marketing and brand management practice including; marketing & brand management, analysis and planning; communication of information, ideas and creative solutions; and the importance of selective use of media to facilitate key marketing strategies and techniques.

Select and employ communication, information and digital technologies 

Demonstrate knowledge and understanding of the concepts of customer expectation, value, service and engagement in relation to the production, retailing and marketing of fashion and textile products / services

Demonstrate an understanding of the development of your skills, knowledge, interests and personal values’ PDP’ in relation to individual academic aspirations and career choice.

Problem solve – select and use of appropriate methods to find solutions

Be able to apply an awareness of the importance of design to creative practices in the fashion industries, to demonstrate an innovative approach to problem solving.

Demonstrate the ability to interact effectively with others through collaboration, collective endeavour and negotiation within the global context of the fashion industries

Demonstrate relevant knowledge and understanding of the core concepts and practices of the creative and commercial industries in the global context of fashion and textiles, the external environment in which they operate, how they are managed and the inter-relationship between these different areas

Present ideas and work to audiences in a range of situations

Articulate ideas and information comprehensibly in visual, oral and written forms

Source, navigate, select, retrieve, evaluate, manipulate and manage information from a variety of sources

Analyse information and experiences, formulate independent judgements and articulate reasoned arguments through reflection, review and evaluation

Study independently, set goals, manage own workloads and meet deadlines

Be able to evaluate the impact of, and respond creatively to, a range of contemporary and pervasive issues such as business innovation, digital communication, sustainability and creative narrative in the fashion and textile industries

Demonstrate awareness and be receptive to new ideas

Demonstrate knowledge and understanding of the historical and cultural influences on fashion and the factors that impact on the  evolving nature and development of consumer trends

Demonstrate the ability to develop and propose appropriate initiatives and strategies within a changing fashion and textile environment to meet stakeholder interests

Share responsibility for allocation of team tasks and outcomes

Anticipate and accommodate change and work within contexts of ambiguity, uncertainty and unfamiliarity

Interact effectively with others through collaboration, collective endeavour and negotiation

Demonstrate the ability to use relevant digital information and communication technologies for effective application to commercial and creative practice in fashion and textile organisations

Demonstrate knowledge and understanding of the core concepts and theories of the development of markets, national and global, for resources, goods and services related to the commercial and creative production, dissemination and promotion of fashion

Demonstrate an ability to use and deploy commercial information systems for managerial, enterprise  and promotional applications in the business context of fashion and textiles

Demonstrate knowledge and understanding of the emerging global and multi-cultural issues/ developments, (including social, cultural, economic, environmental and political) relevant to fashion and their impact on fashion consumers, organisations and resources

Be able to manage resources and operations within the commercial and creative practices of fashion enterprise, demonstrating awareness of standard commercial processes and practices.

UH-000453

Subject review for Fashion and Textiles Subject Area, December 2018.
Conclusions on quality and standards
The panel was fully confident that the courses met the quality and standards requirements set by the University.

<ul>
<li>Induction packs sent to students prior to arrival at University followed by an induction programme for orientation and introducing study skills at the beginning of term.</li>
<li>Student handbook and on-line module guides.</li>
<li>Study Visits (optional)</li>
<li>Specialist PC &amp; CAD facilities</li>
<li>Virtual learning environment, VLE</li>
<li>Learning resources bureau</li>
<li>Personal Academic Tutor System.</li>
<li>Academic Skills Tutor.</li>
<li>Optional 48-week placement with a minimum of 36 weeks</li>
<li>A Personal Development Planning (PDP) system</li>
</ul>