Subject Group Lead

Business and Digital Marketing Management - UH-000227

The University’s policy for Admissions is outlined in the <a href="https://www.hud.ac.uk/policies/registry/regs-taught/">Regulations for taught students - University of Huddersfield</a>
In addition to the standard University requirements, candidates must meet the following criteria for admission to the Business and Management suite. Currently entry requirements for courses in the Marketing suite would be set at the standard entry tariff for Business School courses.
<ul>
<li>There are no specific entry requirements at an individual marketing course level (standard tariffs with no pre-requisites apply to all 4 courses within the suite)</li>
<li>Specific entry requirements will be reviewed annually. Students should consult the UCAS website for current requirements (<a href="http://www.ucas.ac.uk">ucas.ac.uk</a>)</li>
<li>Mature students are considered on an individual basis</li>
<li>Candidates from other countries are expected to offer qualifications equivalent to the UK entry points on the UCAS tariff</li>
<li>In addition, candidates whose first language is not English are required to provide evidence of fluency through IELTS (minimum score 6.0), TOFEL (minimum score 550) or offer an equivalent qualification</li>
<li>An accreditation of Prior Learning (APL) process may be used to assess and formally recognise learning which has taken place in the past. This may include learning completed at another educational institution where qualifications and academic credits were achieved, prior experiential learning achieved from experiences outside the formal education and training systems (e.g. work/life experience), or learning achieved via non-credit bearing courses (e.g. in-house training)</li>
<li>For students with lower entry qualification types, Huddersfield Business School provide additional support for quantitative skills via the academic skills tutors in the Learning Innovation and Development Centre (LDG); in addition, the PDP modules would also encourage students to engage with the available support as well as allowing staff to identifying those who may need additional support</li>
</ul>

At undergraduate level the minimum pass mark in each module is 40%. A total of 120 credits is awarded at each level and students must meet university regulations in order to progress onto the next stage of their qualification. Modules can be condoned and students are permitted to trail modules in line with university regulations. Classifications are awarded in accordance with university regulations upon successful completion of 360 credits (480 for sandwich placement students).
For students wishing to take the option of a dissertation in their final year a pre-requisite level of attainment is required. This will be completing the I level year with an average of 2:1 (60%) or above from 120 credits.

Placement Module

BSS0001 - Placement Module

UH-000227 - Business and Digital Marketing Management

Sandwich Year Out Optional

Sandwich Year Out

Intermediate Optional

Intermediate Core

Intermediate Level

Foundation Core

Foundation Optional

Foundation Level

Honours Optional

Honours Core

Honours Level

Structure

Certificate of Higher Education

Diploma of Higher Education

Bachelor of Arts

The ability to identify, analyse and put forward solutions to organisational and managerial problems, especially involving marketing analysis, communications, and processes (I, H).  

The ability to express ideas and recommendations in a variety of formats that are evidence-based, analytical and context sensitive (I, H).   

Develop knowledge and understanding of key and contemporary theories, models and practical tools for marketing problems (F, I, H).

Develop and demonstrate understanding of the social, ecological, economic, political, legal, and technological, contexts in the global, regional, and local, environments, in which marketing organisations and professionals operate in (F, I H).

To demonstrate a readiness to accept responsibility and flexibility, to be resilient, self-motivated and appropriately assertive, to plan, organise and manage time.

Develop and demonstrate general knowledge of marketing functional roles and appreciate the interlinkages between different functional and strategic issues of marketing. (F, I H).

Skills to network within one’s profession. Such as, use of professional terminology and language when appropriate; having the skills to search, identify and establish contacts with the wider professional community. 

The ability to develop ideas, plans and solutions to create and deliver commercial and social outcomes that meet market and consumer demands (F, I, H).

The ability to conduct original research tasks through appropriate methodology and use of numerical, textual and multi-media data for a range of business purposes (F, I, H). 

The ability to identity and apply relevant digital tools for organisational needs including effective leadership and management (I, H). 

Demonstrate integrated knowledge of digital marketing leadership, strategy, and management in relation to the global business context (F, I, H). 

The ability to apply a responsible mind-set that underpins decision making and actions, and to explore issues of responsibility and sustainability in marketing contexts (F, I, H). 

Skills to communicate in a variety of manners, via different media and to a range of target audiences. For example, to be able to write an essay, produce a business report, to make verbal presentations with visual aids, to negotiate, debate, sell, persuade and to deploy social / digital media for professional uses. 

To understand and assess people’s behaviour and attributes and demonstrate interpersonal skills 

K5	Recognise, understand and critically assess the role of marketing in enhancing organisations (F, I, H).

Develop and demonstrate awareness and knowledge of the integrated, global, and evolving, nature of marketing theory and practice (F, I, H). 

Skills to use a range of techniques pertaining to the marketing context to support independent learning.   

The ability to apply critical thinking through a logical and disciplined process, to identify the key drivers for marketing success and causes of failure, to identify marketing problems and issues, and develop meaningful solutions (F, I, H).

Demonstrate contemporary and critical understanding of creative marketing communications practices to applied market contexts (I, H). 

Demonstrate a well-informed and critical understanding of the importance of individual, professional, and organisational, responsibility and sustainability, in a variety of subject and issue areas (F, I, H).

To develop the ability to enthuse a group and motivate them to work towards an identified goal, and the ability to take direction well, be part of a team and deliver what is expected of oneself. 

Develop detailed conceptual and functional knowledge of marketing analysis, communications and strategy, in line with contemporary organisational needs (I, H).

<ul>
<li>Quality assurance procedures at a school level include course and module evaluation, questionnaires, regular student panels and student representation on committees</li>
</ul>

UH-000227

Full details of the methods for evaluating and improving the quality and standards of learning and teaching can be found in the University of Huddersfield’s Quality Assurance Procedures for Taught Courses handbook.  This can be viewed online at
<a href="https://www.hud.ac.uk/policies/registry/qa-procedures/">Quality assurance procedures - University of Huddersfield</a>
Further information about the University of Huddersfield can be found on the website:
<a href="http://www.hud.ac.uk">www.hud.ac.uk</a>

Students will be supported by a number of staff associated with the course, as indicated below:
<ul>
<li>Module tutors and module leaders, in the context of module-specific problems</li>
<li>Year tutors: each year cohort will have a year tutor with specific responsibility for matters affecting the year group as a whole.</li>
<li>Course leader, with responsibility for course-level issues and as an alternative source of support to year tutors</li>
<li>Employability and Placement Team, which supports students in placement activity. Staff from the unit run a series of seminars at the beginning of the second year on the placement process, CV design, covering letters and interview techniques</li>
<li>Placement supervisor: students are allocated a placement supervisor who visits the students in the company. The role of the supervisor is to meet the line manager, establish the nature of work assigned to the student, discuss progress of the student, assess and give formal and informal feedback and identify any problems</li>
</ul>
In compliance with the Equality Act (2010) reasonable adjustments will be made to accommodate individual needs based on a student’s assessment with the University Disabilities Office